Before we began production, we conducted a messaging investigation for Long Island Wins, both to identify the most pervasive myths and inconsistencies about immigration in the public perception, and to identify which of those misconceptions and myths are most easily altered. Similarly, we identified an audience for Long Island Wins messaging, to find the confluence of those people with “movable opinions” and those people who are likely to get information from web video sources.

Next, we conducted a media scan, investigating current marketplace uses of web video and other new media techniques for social change, digging especially deep to find techniques related to immigration. We investigated the goals of new media broadly, and the goals specific to Long Island Wins.  Anyone using web video to advance ideas that matter may find this review of interest.

We are also currently in the process of developing a second round of web video content that aligns with this strategy. Examples of content we developed in the first round can be found here and here  and here.