One way, as demonstrated by this episode of “Dialogue for Donors,” is to capture insights from participants and noted leaders during the course of the conference.
In this case, Susan Herr conducted spontaneous interviews at the 2007 Council on Foundations Conference with foundation CEO’s including Ford’s Susan Berresford, San Francisco Foundation’s Sandra Hernandez, COF’s Steve Gunderson, Rochester Area Community Foundation’s Jennifer Leonard, Heinz’s Max King, Knight’s Alberto Ibarguen, and Association of Small Foundation’s Tim Walter. (While we couldn’t grab Melinda Gates, pictured above, the episode included a cameo. Key word searches for her have generated top traffic from the episode to the PhilanthroMedia.org blog.)
Forgive us for all the name dropping, but when the COF’s “This Week in Philanthropy” ran a link to the episode, it generated more than 6,500 views on the strength of those names. Is there a role for on-the-spot coverage at your next conference?
On-the-Spot Conference Coverage
8/4/08
When PhilanthroMedia was invited to “live blog” the Council of Foundations, we conducted “on the fly” interviews with an array of major foundation leaders. We didn’t plan this approach --which garnered more than 6,500 views -- in advance. Sometimes you gotta just be there...
